“Confidence without ego. impressive knowledge and diverse experience. Solid results quickly.”

Steve Traino
President, Candy Direct, Inc.


“Professional and efficient services with timely information flow.”

George Koutures
President, AMBCO Electronics, Inc.


“An unmatched ability to forge a solid alliance between the parties in a win-win approach.”

Dov Lazarus
President, One Stop Undercar


“Highest professional standards in positioning and promoting the sale of my business.”

Jason Moore
President, Alexis Services, Inc.


“In my 30 years in Commercial Banking, CrossRoads ranks among the best.”

Barry Katz
Vice President, SBA Lending Community Bank


“Finding a Buyer for my size business was like finding a needle in a haystack. CrossRoads did it!”

Tafa Jefferson
CEO Amada Senior Care


“Solid selling process that produced results in a tough market. Highly recommended.”

Kitty Meyers
Owner, Synergy HomeCare Inland Empire


“If there are Buyers out there, the CrossRoads process will find them. They did for my business.”

Dan Goodman
CEO, Eilatan, Inc.


“CrossRoads did an impressive job representing my business. They actually do what they say they will!”

Jack Winn
Owner, Jack Winn Salon


“If you are looking to sell your business, Vasilis Georgiou is the choice: The right knowledge and temperament that get results”

Nayda Poblete
President, Home Instead Costa Mesa


“Very efficient and detail oriented approach. CrossRoads made the transaction smooth and handled every step.”

Lolita L. Cruz
Owner, Comfort Keepers Laguna Niguel


“The service went above and beyond. Made the process stress free”

Kelleen Corfield
Buyer, Comfort Keepers Laguna Niguel


“Smooth sales process and transition. CrossRoads’ extensive knowledge and experience was a great help!”

Jim and Yuko Fletcher
Owners, Home Helpers Senior Care, Laguna Hills, CA


“Mr. Georgiou’s professionalism and calm encouragement made all the difference in the world!”

Kelly Dunn & Nancy Bever
Owners, Caring Matters Home Care


“Thank you for all your diligence and hard work! It would not have happened without you!”

Denis Royer
President, Carpet Club

What Others Say About Us

We didn’t know the opportunity to sell our business existed until we talked with Vasilis. Mr. Georgiou laid out the groundwork in plain English and helped us every step of the way. It’s a complicated maze that can take a lot of extra work and he helped us take one step at a time. This was our first experience in selling a business and we are grateful for his consistent support and effort. He also found a buyer quickly and was able to keep all parties working together for our mutual goals. His professionalism and calm encouragement made all the difference in the world. We are thankful to Vasilis for our positive journey and outcome.

Kelly Dunn & Nancy BeverOwners, Caring Matters Home Care

Asking Vasilis to find me a Buyer for my size franchise business was like finding a needle in a haystack.  He did it!

Tafa JeffersonCEO Amada Senior Care

CrossRoads delivered a solid selling process that produced results in a tough market.  Highly recommended.

Kitty MeyersOwner, Synergy HomeCare Inland Empire

CrossRoads was able to deliver a synergistic, strategic Corporate Buyer.  If there are Buyers out there, the CrossRoads process will find them.

Dan GoodmanCEO, Eilatan, Inc.

When we decided to sell our business, I was astonished at the almost insurmountable personal, legal and financial questions involved in selling a business. However, when we engaged Vasilis Georgiou’s services, this process became much simpler. CrossRoads’s professional and efficient services assisted us and the buyer while keeping us informed in a timely manner.

George KouturesFormer President and Owner, AMBCO Electronics, Inc.

After spending some time in reflection, I decided to sell Candy Direct. I could not abandon my position at the helm of Candy Direct to negotiate with potential buyers, so I started to search for a business broker. I soo found that most plain vanilla business brokers were not trained to sell businesses of any significant size. Upon discovering this fact, I sought out the services of a professional intermediary with training and experience to handle my complicated transaction. Unfortunately, most professional intermediaries only work with businesses over 10 million in gross sales because the due diligence process is quite involved.

Fortunately, there are a small number of intermediaries who deal with transactions between 1 million and 10 million, including CrossRoads Business Brokers. When I met CrossRoads President Vasilis Georgiou, I was impressed with his thoughtful follow-up to my questions when compared to other certified intermediaries. Vasilis provided needed information in a subtle manner that was not overwhelming during the month it took me to make a decision. Vasilis possessed confidence without ego. His intelligence was impressive and education diverse. We advertised Candy Direct for sale in March and found a buyer by late April. We needed to turn down several competing buyers. The new owners are off to a strong start with great enthusiasm and energy. We enjoy an excellent working relationship as I explain how the business is run and they plan for growth.

Steve TrainoFormer President and Owner, Candy Direct, Inc.

The highest compliment I can give Vasilis Georgiou and CrossRoads is at the personal level. I could elaborate on the ultimate skills and experience Vasilis and his organization bring to the buying/selling process; the clarity with which he understands the technical details of the business; the depth, accuracy and volume of presentation, both verbally and written, which sets him and CrossRoads apart from all other firms. Vasilis and CrossRoads demonstrated total in-depth understanding of the true nature and differentiation of my business, a well-established franchise Distributor of automotive parts. He showed unmatched ability to forge a solid alliance between buyer and seller. At the end, we ended up with a win-win situation.

Dov LazarusFormer President and Owner, One Stop Undercar, Long Beach

Mr. Vasilis Georgiou and CrossRoads demonstrated the highest professional standards in representing my enterprise, Alexis Services, Inc. Mr. Georgiou was able to position and promote the sale of my business confidentially and effectively over a period of several months, creating a steady flow of very qualified prospective buyers. In addition, Mr. Georgiou played an integral part in formulating and managing the deal from start to finish, resulting in the sale of my business at a premium price. Mr. Georgiou’s professional approach, attention to detail, and excellent ability to relate to both sides of the deal, greatly increased my opportunity to find the right buyer for my business. I would very strongly recommend Mr. Georgjou and CrossRoads to any other prospective business Seller, and buyer.

Jason MooreFormer President and Owner, Alexis Services, Inc.

I have been in Commercial Banking for 30 years. I have NEVER had the pleasure of working with a broker that provides the level of service, professionalism & knowledge that Vasilis has. The ability he has to submit an accurate & complete package is unmatched. He operates with the highest level of integrity and he is constantly following up to ensure his transactions do not get bogged down. When obstacles arise he provides invaluable assistance in getting ANY issue resolved.

HE IS BY FAR THE BEST BROKER & BEST BUSINESS PARTNER I HAVE EVER WORKED WITH, AS EVIDENCED BY THE SUCCES RATE HE ENJOYS WITH ME. IN 2006 WE APPROVED EVERY TRANSACTION VASILIS SUBMITTED. THANKS TO HIS CONSISTENT FOLLOW UP & INVALUABLE ASSISTANCE THESE TRANSACTIONS ALL CLOSED ESCROW IN SCHEDULE!”

I can sum it up by saying when I decide to pursue buying a business HE IS THE ONLY BROKER I WILL WORK WITH!

Barry KatzVice President, SBA Lending Community Bank

Having arranged financing on numerous business acquisitions over the past several years, I have had the opportunity to work with Vasilis Georgiou and CrossRoads on a number of transactions. As an intermediary, Vasilis is undeniably among the elite in his field. CrossRoads’ marketing packages are detailed, meticulously prepared and well presented, with an emphasis on confidentiality and ethics. Buyers and Sellers are carefully matched to optimize success. Furthermore, Vasilis possesses an innate ability to interface effectively with all parties involved in a transaction, including buyer and seller and their respective attorneys, CPAs, bankers, vendors, creditors, landlords, boards of directors, insurance agents, etc. His capacity to communicate clearly and to skillfully coordinate the process helps to facilitate a smooth close to each transaction.

BOB HAMMONDVICE PRESIDENT, SBA DIV. PACIFIC CAPITAL BANK

I met with Broker Vasilis Georgiou, of Crossroads Business Brokers.  Because I was still undecided at the time of our first meeting, I asked that he kept our conversations confidential.  I immediately felt comfortable with Vasilis and trusted him so much that I listed the business within a few weeks. He handled things very confidentially, which is essential in preserving the business during the sale process.

Vasilis knew exactly where to position and advertise the sale in order to attract good buyers.  Because we were a part of a franchise system that has extremely high qualifications for its owners, Vasilis screened all interested parties and only presented to us qualified buyers.  All told, we received 3 offers and within 3 months of listing, we had a Letter of Intent and were in serious conversations with qualified buyers.

The due diligence process was intense, there were lots of reports to prepare for the buyers, which is normal for any business sale.   Vasilis was there every step of the way to guide and help us.  Every time there was a bump along the road, he was there to help… to cheer you on….to get the process going without being too emotional!   He took a lot of the inquiries and calls from the buyers, so we didn’t have to be interrupted much.  He was always reachable even while on vacation.  After another 2 months, our business was sold!  We were very happy with the quality of our buyers and the ROI on the business.

If you are looking to sell your business, I highly recommend Vasilis Georgiou of Crossroads Business Brokers, especially if your business is in healthcare.  He knows this market very well and he has the right knowledge and temperament to see you through the process.

Nayda PobletePresident, Home Instead Costa Mesa

I am glad we had Vasilis to handle the selling of our franchise offices. He is very efficient and detail oriented. He made the transactions smooth and handled every step of the way from introducing potential buyers to the actual sale process and the transition.  He is always responsive to all our concerns and questions.

I highly recommend Vasilis and CrossRoads.

Lolita L. CruzOwner, Comfort Keepers, Laguna Niguel

Vasilis made the process of buying a franchise in home care business stress free. He went above and beyond to ensure we had the information we needed to be successful not only in the purchase of the business but also in the transition.

I highly recommend Vasilis and Crossroads.

Kelleen CorfieldBuyer, Comfort Keepers, Laguna Niguel

We are very happy that we selected Vasilis Georgiou and Crossroads Business Broker to represent us in the sale of our franchise Home Care business. Vasilis has a friendly personality and extensive knowledge of the Home Care industry.

The sales process and transition went very smoothly as a result of Vasilis’ professionalism. He made sure all steps were
followed properly and on a timely basis. We even closed escrow a week ahead of schedule!

Thank you, Vasilis!

Jim and Yuko FletcherOwners, Home Helpers Senior Care, Laguna Hills, CA

Contact CrossRoads

7700 Irvine Center Drive, Suite 800
Irvine, CA 92618

Phone: 949-753-2825
Fax: 949-266-8495

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