“Very skillful in overcoming unexpected challenges.”

Zuhair Qazi
President, Sober Clarity

“Vasilis worked tirelessly to maximize the price of my business and helped protect my interest. ”

Robert Gutierrez
CEO, Brightstar Care Thousand Oaks

“CrossRoads accomplished what two other Brokers before couldn’t. Very professional and skilled in negotiations.”

Jeffrey B. Meltzer
President, Universal Hardwood

“Confidence without ego. impressive knowledge and diverse experience. Solid results quickly.”

Steve Traino
President, Candy Direct, Inc.

“Professional and efficient services with timely information flow.”

George Koutures
President, AMBCO Electronics, Inc.

“An unmatched ability to forge a solid alliance between the parties in a win-win approach.”

Dov Lazarus
President, One Stop Undercar

“Highest professional standards in positioning and promoting the sale of my business.”

Jason Moore
President, Alexis Services, Inc.

“In my 30 years in Commercial Banking, CrossRoads ranks among the best.”

Barry Katz
Vice President, SBA Lending Community Bank

“Finding a Buyer for my size business was like finding a needle in a haystack. CrossRoads did it!”

Tafa Jefferson
CEO Amada Senior Care

“Solid selling process that produced results in a tough market. Highly recommended.”

Kitty Meyers
Owner, Synergy HomeCare Inland Empire

“If there are Buyers out there, the CrossRoads process will find them. They did for my business.”

Dan Goodman
CEO, Eilatan, Inc.

“CrossRoads did an impressive job representing my business. They actually do what they say they will!”

Jack Winn
Owner, Jack Winn Salon

“If you are looking to sell your business, Vasilis Georgiou is the choice: The right knowledge and temperament that get results”

Nayda Poblete
President, Home Instead Costa Mesa

“Very efficient and detail oriented approach. CrossRoads made the transaction smooth and handled every step.”

Lolita L. Cruz
Owner, Comfort Keepers Laguna Niguel

“The service went above and beyond. Made the process stress free”

Kelleen Corfield
Buyer, Comfort Keepers Laguna Niguel

“Smooth sales process and transition. CrossRoads’ extensive knowledge and experience was a great help!”

Jim and Yuko Fletcher
Owners, Home Helpers Senior Care, Laguna Hills, CA

“Mr. Georgiou’s professionalism and calm encouragement made all the difference in the world!”

Kelly Dunn & Nancy Bever
Owners, Caring Matters Home Care

“Thank you for all your diligence and hard work! It would not have happened without you!”

Denis Royer
President, Carpet Club

“Informative, honest, steady, professional, and always supportive. Great Guide.”

Mary and Larry Farmer
Owners, Right at Home of Albuquerque

“Diligent, obviously very experienced. Results-oriented.”

Bruce Sobol
CEO, Brentwood Electrical Contractors

“Vasilis and CrossRoads earned my respect and appreciation and I would recommend him to anyone looking for a Business Broker.”

Dane Gibson
Owner, Amada Senior Care of Roseville

“I'm grateful to have found CrossRoads, and I recommend them wholeheartedly.”

Remy C. Rippens
Owner, Clavel Home Care

“Vasilis Georgiou was the ultimate professional throughout the sale of my business. A+ rating for CrossRoads. And I mean it. :)”

Carol Boettcher
Co-Owner, SpeakerPower, Inc

“Vasilis is a Master of the business sale process. He earned his fee many times over. Best move I could have made.”

Brian Oppegaard
Co-Owner, SpeakerPower, Inc.

“Vasilis “talked me off the ledge” several times along the way with his graceful support. I happily recommend him to anyone who wants to sell their business."

Doug Garrett
President and CEO of Garrett Engineers, Inc.

“We highly recommend CrossRoads and Vasilis. You need an experienced and knowledgeable person to guide you and Vasilis Georgiou is that person!"

Bill and Donna Hoover
Owners, Care4You In Home Care

“CrossRoads made the process very comfortable for us despite making a decision of enormous importance."

Jeff and Reem Hufnagel
HWC Yorba Linda

“CrossRoads worked with efficiency and professionalism and I would highly recommend their service."

Scott Kaeser
EVP, UAS, Buyer of CitiGlobal

“Trustworthy, patient, and responsive. We highly recommend CrossRoads."

Michael and Lori Renaud

“CrossRoads is an amazing resource. Highly trusted in complicated situations."

Tarun Bhardwaj
Buyer, Acti-Kare

“Produced results very efficiently and timely. We highly recommend CrossRoads."

Tim Hatamian, CEO
Pacific Lighting & Energy Mgmt. Co.

“I wholeheartedly endorse and recommend Crossroads Business Brokers as the go to brokerage professionals."

Michael S. Robirds, Owner
Amada Senior Care

“Your deal process and handling of the transaction was top rated."

Peter Chen, CEO
EJK Products

“You have been fantastic to work with and I’d recommend you to anyone looking to buy or sell."

James Cote & Patrick Vollmer, Principals
Alternative Molding Concepts

“Thorough and made the experience easy. You were there anytime we needed you."

Bob Purkiss, President
Visiting Angels Lindsay, CA

Leading Swimming Pool Construction Franchise S. OC

Irvine, CA

Price: $3,795,000

Cash Flow: $1,359,000

Total Sales: $8,065,000


FFE: $10,000

Inventory: N/A

Year Established: 2019


The Company is an established and well-respected franchise business that specializes in swimming pool construction. Although the Company has the ability to expand its business into remodel construction, commercial construction, retail sales, service and maintenance, etc., the Company is currently focused and working primarily on new construction with homeowners of single-family homes. The Company is poised for continued growth in South Orange County, which has one of the most dynamic housing markets in the United States.

With booked sales surpassing 7MM in its first full year of business (2020), and more than 7MM in sales in 2021, the Company's total sales are over 16MM since opening shop in mid-2019. The Company’s total revenue of 12MM+- in 2.5 years of business is well diversified across multiple projects, with the average contract written at around 135K. In a market/industry where 10% EBITDA is better than average, the Company has an EBITDA of 16% over the past 12 months.

The Company attributes its impressive growth to the unique processes that have been developed, implemented, and proven over the past 30 months. The quality of work, strong team, as well as the Company’s history and image are the reasons why customers rave about the Business.
The Company has not spent hardly any marketing dollars to achieve its high growth, which presents an opportunity for the new owner to grow this business more aggressively. The new owner can allocate additional funds towards marketing, expand into other scopes within the industry (service, commercial, retail, remodels, etc.), and focus on some of the larger market cities in the area (Newport Coast, Coto de Caza, Corona Del Mar, Laguna Beach, etc.), all of which are located within the exclusive/protected territory.

The Business currently operates out of a small office/showroom with 6 employees (2+ owner in office, 3 in the field). The Company has a well-established team led by a Project Manager, who has been in the industry for over 17 years.

The Company is highly differentiated as follows:

• Projected growth and profitability based on a robust pipeline
• Established CRM with extremely detailed notes for 700+ leads/potential customers
• Proven sales process that yields a 20%+ closing ratio compared to the std. <10%
• Proven business process that yields about 16% EBITDA compared to std. <10%
• Nearly 4MM in receivables and WIP to complete projects that have signed contracts
• Managed by an experienced PM and team with well-defined roles and job responsibilities
• Great demographics in the exclusive territory of South Orange County, CA
• Ranks extremely high among its peers (#2 in the country of 26 offices)
• Received highest of honors Legacy Trophy in 2020, and surpassed those numbers in 2021
• Strong name brand recognition and reputation, dating back 70 years

IBISWorld estimates that over 60% of total industry revenue is generated through the construction of swimming pools for new single-unit homes Consequently, the industry has benefited from the residential market's growth during the current period. Over the five years to 2021, the number of housing starts is expected to increase at an annualized rate of 6.1%, which was boosted by a 7.0% increase in 2020 amid the coronavirus pandemic. Similarly, the value of residential construction is expected to increase at an annualized rate of 4.2% over the five years to 2021, as the metric rises 6.1% in 2020 and a further 13.9% in 2021. Another key economic driver, the share of households earning more than $100,000 is expected to grow at an annualized rate of 1.9% over the five years to 2021. However, this also includes a decline of 1.2% in 2020 alone amid the coronavirus pandemic.

Over the five years to 2026, the Swimming Pool Construction industry is expected to expand, primarily as a result of an expected recovery in the economy Rising demand from homeowners and home developers is expected to foster this expansion. As the unemployment rate declines over the next five years due to the expected economic recovery from the COVID-19 (coronavirus) pandemic in 2020, per capita disposable income is expected to increase at an annualized rate of 2.5% over the five years to 2026.

Total Sales: $8,065,000
Cash Flow: $1,359,000
FFE: $10,000
Reason For Sale:

Owner pursuing other business ventures.

Year Established: 2019
Employees: Currently, 6 (Field: 3)
Square Footage: 800 (4,300 sq. ft. property w/ parking lot)
Potential Growth:

Excellent growth

For more information on this listing, please complete our Non-Disclosure Agreement

Vasilis Georgiou

Phone: 949-753-2825
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