CrossRoads Business Brokers

We truly appreciate all the insight, education and information Maurice and CrossRoads provided to help us position our business and real estate to facilitate the best outcome.  The guidance and patience were limitless as this was a new experience for us.  The knowledge we received was invaluable, and Maurice’s role as liaison between the buyers, attorneys and us was crucial in closing the deal.  Through the entire process and the many, many questions we posed, Maurice and his support team at CrossRoads were always responsive and made us feel comfortable.  We know he has many clients, but the attention he gave us made it seem like we were his only client.  We would highly recommend Maurice and CrossRoads to anyone considering selling their business, they will experience exemplary customer service and receive the best-selling price possible.

Thank you so much for helping Patti and I through the process of marketing and ultimately selling our Home Care business.  We found your knowledge of the industry helpful during the process. Your professional expertise in writing the letters of intent and the eventual contract was thorough and made the experience easy. You were there anytime we needed you. I would recommend Crossroads to any business owner in the future, so do not hesitate to ask me to do so. Good luck and God bless.

Your professional assistance is highly appreciated! Your deal process and handling of the transaction was top rated. Thank you very much for your service!

You have been fantastic to work with and I’d recommend you to anyone looking to buy or sell. Thanks for all your hard work!

In 2018 my business partner and myself decided it was time to put our Home Care agency on the market. We reached out to Vasilis, and began the long process of selling our company. Unfortunately, unforeseen circumstances prevented us from continuing down the path to finding a suitable buyer for our business. Fast forward to the end of 2019, and we once again reached out to Crossroads Business Brokers, to sell our business. From start to finish both Vasilis and Chris were instrumental in not only bringing to us qualified buyers, in addition, they were there to help us navigate all the particulars that have to happen before a business can be sold. I wholeheartedly endorse and recommend Crossroads Business Brokers as the go to brokerage professionals for any business owner that needs guidance with their exit strategy.

Starting in August-2020 we interviewed 16 certified M&A agencies and by September we narrowed the field to four The finalists including one who had won national titles for their work three years running. However, we did not end up selecting the latter, despite their credentials. Crossroads stood out from the start because of their superior organization, thoroughness of protocols, and above all being communicative. During the final rounds of interviews it also became clear that they will also be easier than average to work with. For one they did not mind the repeated questions and chats regarding the minutiae of the process and what-ifs. Their commission tiers were not at the top nor the bottom. In October we selected Crossroads as our agent, and from there our experience with Crossroads was very smooth. Even-though there were nearly 70 interested inquiries, we did not actually had to spend time with more than the three best prospects, while Crossroads screened the remainder on its own. No further detail should be necessary here, other than the fact we found our new shareholders within five months, and the bid was 4% higher than our offer price.

CrossRoads was an amazing resource when we were buying our business. We always enjoyed the interaction as they did an excellent job in keeping us informed and keeping things on track so we can close on time. Those were tough times, Covid was looming and we didn’t know how it would affect our closing. Thank you for keeping everything on track and pushing us to the finish line despite the complicated process of buying a business. There is no other Business Brokerage who we would call when we buy or sell a business in the future. Definitely can be trusted!

My husband and I recently closed the sale of our in-home care business in Orange County, CA with the assistance of Vasilis Georgiou and CrossRoads Business Brokers. From the beginning, Vasilis proved to be trustworthy, patient, and responsive. These traits were only exemplified as we progressed through the sales process. Vasilis did an excellent job keeping us and the buyers on track throughout the entire process. He made himself available for weekly conference calls and other calls whenever needed. Thanks to the due diligence of Vasilis and his expertise, we were able to close the sale in a timely fashion, even during a national pandemic. Vasilis represented us but also guided the buyers, but we knew he always had our best interest in mind. We would not hesitate to recommend Vasilis Georgiou and CrossRoads Business Brokers to other business owners interested in selling.

After many years of working in Corporate America, my wife and I decided to go into business for ourselves. We had a strong interest in pursuing a business opportunity in the home care industry. We reached out to CrossRoads after conducting some research and seeing that he was a recommended broker and advisor within the home care industry. Vasilis promptly shared a handful of available business opportunities with us. Over the course of a few months, we worked through select opportunities with Vasilis before landing on “the right” business for us. During the entire process, Vasilis made himself available for consultation calls around our schedules. He was pleasant, professional and accommodating during the entire process. He was also patient and not pushy which were welcome attributes. But most importantly, Vasilis was knowledgeable in the home care industry and answered our many questions. Although Vasilis was ultimately representing the seller in this transaction, we felt like he was an advisor and an advocate for us as well the entire way through the transaction. He made the process very comfortable for us despite making a decision of enormous importance. We are confident that we purchased the right business for us and couldn’t have done it without the expertise of Vasilis.

It was a pleasure working with Crossroads and Mr. Vasilis Georgiou on our transaction. Mr. Georgiou represented his client well while acting as a positive intermediary to get our deal Closed. He worked with efficiency and professionalism and I would highly recommend him and Crossroads to those considering selling their business.

When my husband and I started thinking about selling our home care business, we were approached by a buyer. There was no Broker involved. We spent hours on the “due diligence” request only to have the buyer back out saying he did not have the funds. Lesson learned – you can’t do this by yourself. We then enlisted the services of Crossroads and Vasilis Georgiou who worked efficiently and diligently in selling our business. Vasilis is very professional and was a great guide – letting us know what deal points and language made sense and what pitfalls in the whole process to be cautious of. He kept us informed of every step along the way. He was truly our advocate and we are so grateful we had him on our side. We highly recommend CrossRoads and Vasilis and would not advise anyone to make this journey alone. You need an experienced and knowledgeable person to guide you and Vasilis Georgiou is that person!

Selling our family business was an unexpectedly emotionally challenging process. While I had anticipated some of the negotiating tactics and stresses, several unexpected roadblocks popped up. Vasilis helped us successfully maneuver around each of these. Vasilis was steady and knowledgeable throughout the entire process. At one point we decided to walk away from a qualified buyer that we had invested a lot of time in. I expect that most brokers would have fought me on that, but Vasilis was 100% supportive and smoothly cut the cord. We found another buyer and Vasilis helped us to navigate the process to a successful conclusion. He “talked me off the ledge” several times along the way with his graceful support. I happily recommend him to anyone who wants to sell their business.

Vasilis Georgiou was the ultimate professional throughout the sale of my business. Against all odds, he found an ideal buyer for a very specialized, niche business, shepherded the negotiation process through, and worked with the attorneys and both parties to insure all documentation was in order. Closing was a smooth process, largely due to Vasilis’ careful handling of the transaction from beginning to end. A+ rating for CrossRoads. And I mean it. :)

As a bootstrapping entrepreneur, I was skeptical of hiring a Business Broker. I’m a do it yourself kind of guy and with all these web sites it should be no harder than selling your car. Right? WRONG! What I did not know was a lot! First of all, I would have way undervalued the business. Did not know how to follow up properly on leads. Did not know how to create the document package. Did not know how to negotiate and overcome obstacles. Vasilis is a Master at all this. He earned his fee many times over. Best move I could have made.

After deciding to sell my business I needed an advocate who would represent me well in the marketplace. I anticipated a long waiting game before being presented with interested parties but to my pleasant surprise, Vasilis had me speaking with potential buyers within a few weeks. He was invaluable in steering the process and ensuring everything was taken care of in a timely manner. He has earned my respect and appreciation and I would recommend him to anyone looking for a Business Broker.

Vasilis Georgiou was a joy to work with. I always felt he had my best interests at heart. In addition to his deep knowledge of the home care industry and his strong track record as a business broker, he always took the time to address my concerns, and he exhibited compassion and wisdom throughout the process. After spending the past twenty-two years (and ten months) building a family-run business from the ground up, I was looking for a very particular type of buyer: a hands-on owner, aligned with our company’s mission of caring, who would value and carry on the personal relationships that we had cultivated in our community over many years. This was a very tall order, but Vasilis rose to the challenge. He identified the perfect candidate, and he navigated us all through what, at times, was a very tricky process. Vasilis communicated clearly every step of the way, and he offered sage advice at each decision point. He helped me achieve the end goal of retirement! I’m grateful to have found him, and I recommend him wholeheartedly.

After having tried unsuccessfully to sell the business ourselves, we finally listed with Vasilis Georgiou. Our first inclination was to list with a local broker, but we chose to sign with Vasilis because of his familiarity and deep knowledge of the nature of the non-medical home care market. In a little over a month we had an offer and 5 months later the business sold…for the asking price. Vasilis was informative, honest, steady, professional and always supportive. He was also a great guide—letting us know when requests made in the Letter of Intent or Asset Purchase Agreement were unreasonable and also when our requests were unreasonable. But most of all, we considered Vasilis to be OUR advocate. Of course, he wanted a sale, but only if the terms were acceptable to us as sellers. We wholeheartedly recommend Crossroads Business Brokers and Vasilis Georgiou.

When my family decided to sell Brentwood Electrical Contractors, and for me to begin my retirement, we met Vasilis through another broker, and from the first meeting onward, Vasilis was totally involved in the sale of my company. Vasilis brought the Buyer to us, and hand held us through the negotiations, and the escrow period.

One of the most difficult times during the sale was dealing with all the government agencies and getting all the correct info into the escrow agreement. Vasilis was diligent, obviously very experienced, and always making sure that the info was taken care of in a diligent manner. In fact, Vasilis stayed in contact after the close of escrow, to be sure that all was being handled correctly.

I highly recommend Vasilis, and assure you that you will be in good hands with him on your side.

Crossroads and Broker Vasilis Georgiou worked very efficiently and diligently when representing my business. In a span of less than two months after signing the Representation Agreement, we had a very qualified cash buyer with a signed Purchase Agreement. Mr. Georgiou worked very skillfully to overcome various challenges that emerged, which I understand are not uncommon in every deal, but can often derail or even doom even the most promising transactions.

I fully recommend Vasilis and Crossroads Business Brokers. Vasilis helped me market and sell my home care business and I will be forever grateful to him for his support. As a former owner he understands the industry and likewise having sold many companies prior, he understands CA law as it relates to franchise sales. Vasilis worked tirelessly to maximize the price of my business and helped protect my interest. He is a trustworthy person and I would recommend him to other owners considering the selling process.

I recently closed the sale for my twenty-three-year business in Southern California. I had listed the company with two other brokers previously with little success. Vasilis was very diligent and persistent in marketing the company which led to its ultimate sale. During the due diligence, he was professional and skilled in negotiations which were critical in the end. I cannot be more pleased with the end result and the ability of Crossroads Business Brokers.

We didn’t know the opportunity to sell our business existed until we talked with Vasilis. Mr. Georgiou laid out the groundwork in plain English and helped us every step of the way. It’s a complicated maze that can take a lot of extra work and he helped us take one step at a time. This was our first experience in selling a business and we are grateful for his consistent support and effort. He also found a buyer quickly and was able to keep all parties working together for our mutual goals. His professionalism and calm encouragement made all the difference in the world. We are thankful to Vasilis for our positive journey and outcome.

Asking Vasilis to find me a Buyer for my size franchise business was like finding a needle in a haystack.  He did it!

CrossRoads delivered a solid selling process that produced results in a tough market.  Highly recommended.

CrossRoads was able to deliver a synergistic, strategic Corporate Buyer.  If there are Buyers out there, the CrossRoads process will find them.

When we decided to sell our business, I was astonished at the almost insurmountable personal, legal and financial questions involved in selling a business. However, when we engaged Vasilis Georgiou’s services, this process became much simpler. CrossRoads’s professional and efficient services assisted us and the buyer while keeping us informed in a timely manner.

After spending some time in reflection, I decided to sell Candy Direct. I could not abandon my position at the helm of Candy Direct to negotiate with potential buyers, so I started to search for a business broker. I soo found that most plain vanilla business brokers were not trained to sell businesses of any significant size. Upon discovering this fact, I sought out the services of a professional intermediary with training and experience to handle my complicated transaction. Unfortunately, most professional intermediaries only work with businesses over 10 million in gross sales because the due diligence process is quite involved.

Fortunately, there are a small number of intermediaries who deal with transactions between 1 million and 10 million, including CrossRoads Business Brokers. When I met CrossRoads President Vasilis Georgiou, I was impressed with his thoughtful follow-up to my questions when compared to other certified intermediaries. Vasilis provided needed information in a subtle manner that was not overwhelming during the month it took me to make a decision. Vasilis possessed confidence without ego. His intelligence was impressive and education diverse. We advertised Candy Direct for sale in March and found a buyer by late April. We needed to turn down several competing buyers. The new owners are off to a strong start with great enthusiasm and energy. We enjoy an excellent working relationship as I explain how the business is run and they plan for growth.

The highest compliment I can give Vasilis Georgiou and CrossRoads is at the personal level. I could elaborate on the ultimate skills and experience Vasilis and his organization bring to the buying/selling process; the clarity with which he understands the technical details of the business; the depth, accuracy and volume of presentation, both verbally and written, which sets him and CrossRoads apart from all other firms. Vasilis and CrossRoads demonstrated total in-depth understanding of the true nature and differentiation of my business, a well-established franchise Distributor of automotive parts. He showed unmatched ability to forge a solid alliance between buyer and seller. At the end, we ended up with a win-win situation.

Mr. Vasilis Georgiou and CrossRoads demonstrated the highest professional standards in representing my enterprise, Alexis Services, Inc. Mr. Georgiou was able to position and promote the sale of my business confidentially and effectively over a period of several months, creating a steady flow of very qualified prospective buyers. In addition, Mr. Georgiou played an integral part in formulating and managing the deal from start to finish, resulting in the sale of my business at a premium price. Mr. Georgiou’s professional approach, attention to detail, and excellent ability to relate to both sides of the deal, greatly increased my opportunity to find the right buyer for my business. I would very strongly recommend Mr. Georgjou and CrossRoads to any other prospective business Seller, and buyer.

I have been in Commercial Banking for 30 years. I have NEVER had the pleasure of working with a broker that provides the level of service, professionalism & knowledge that Vasilis has. The ability he has to submit an accurate & complete package is unmatched. He operates with the highest level of integrity and he is constantly following up to ensure his transactions do not get bogged down. When obstacles arise he provides invaluable assistance in getting ANY issue resolved.

HE IS BY FAR THE BEST BROKER & BEST BUSINESS PARTNER I HAVE EVER WORKED WITH, AS EVIDENCED BY THE SUCCES RATE HE ENJOYS WITH ME. IN 2006 WE APPROVED EVERY TRANSACTION VASILIS SUBMITTED. THANKS TO HIS CONSISTENT FOLLOW UP & INVALUABLE ASSISTANCE THESE TRANSACTIONS ALL CLOSED ESCROW IN SCHEDULE!”

I can sum it up by saying when I decide to pursue buying a business HE IS THE ONLY BROKER I WILL WORK WITH!

Having arranged financing on numerous business acquisitions over the past several years, I have had the opportunity to work with Vasilis Georgiou and CrossRoads on a number of transactions. As an intermediary, Vasilis is undeniably among the elite in his field. CrossRoads’ marketing packages are detailed, meticulously prepared and well presented, with an emphasis on confidentiality and ethics. Buyers and Sellers are carefully matched to optimize success. Furthermore, Vasilis possesses an innate ability to interface effectively with all parties involved in a transaction, including buyer and seller and their respective attorneys, CPAs, bankers, vendors, creditors, landlords, boards of directors, insurance agents, etc. His capacity to communicate clearly and to skillfully coordinate the process helps to facilitate a smooth close to each transaction.

I met with Broker Vasilis Georgiou, of Crossroads Business Brokers.  Because I was still undecided at the time of our first meeting, I asked that he kept our conversations confidential.  I immediately felt comfortable with Vasilis and trusted him so much that I listed the business within a few weeks. He handled things very confidentially, which is essential in preserving the business during the sale process.

Vasilis knew exactly where to position and advertise the sale in order to attract good buyers.  Because we were a part of a franchise system that has extremely high qualifications for its owners, Vasilis screened all interested parties and only presented to us qualified buyers.  All told, we received 3 offers and within 3 months of listing, we had a Letter of Intent and were in serious conversations with qualified buyers.

The due diligence process was intense, there were lots of reports to prepare for the buyers, which is normal for any business sale.   Vasilis was there every step of the way to guide and help us.  Every time there was a bump along the road, he was there to help… to cheer you on….to get the process going without being too emotional!   He took a lot of the inquiries and calls from the buyers, so we didn’t have to be interrupted much.  He was always reachable even while on vacation.  After another 2 months, our business was sold!  We were very happy with the quality of our buyers and the ROI on the business.

If you are looking to sell your business, I highly recommend Vasilis Georgiou of Crossroads Business Brokers, especially if your business is in healthcare.  He knows this market very well and he has the right knowledge and temperament to see you through the process.

I am glad we had Vasilis to handle the selling of our franchise offices. He is very efficient and detail oriented. He made the transactions smooth and handled every step of the way from introducing potential buyers to the actual sale process and the transition.  He is always responsive to all our concerns and questions.

I highly recommend Vasilis and CrossRoads.

Vasilis made the process of buying a franchise in home care business stress free. He went above and beyond to ensure we had the information we needed to be successful not only in the purchase of the business but also in the transition.

I highly recommend Vasilis and Crossroads.

We are very happy that we selected Vasilis Georgiou and Crossroads Business Broker to represent us in the sale of our franchise Home Care business. Vasilis has a friendly personality and extensive knowledge of the Home Care industry.

The sales process and transition went very smoothly as a result of Vasilis’ professionalism. He made sure all steps were
followed properly and on a timely basis. We even closed escrow a week ahead of schedule!

Thank you, Vasilis!