“Very skillful in overcoming unexpected challenges.”

Zuhair Qazi
President, Sober Clarity

“Vasilis worked tirelessly to maximize the price of my business and helped protect my interest. ”

Robert Gutierrez
CEO, Brightstar Care Thousand Oaks

“CrossRoads accomplished what two other Brokers before couldn’t. Very professional and skilled in negotiations.”

Jeffrey B. Meltzer
President, Universal Hardwood

“Confidence without ego. impressive knowledge and diverse experience. Solid results quickly.”

Steve Traino
President, Candy Direct, Inc.

“Professional and efficient services with timely information flow.”

George Koutures
President, AMBCO Electronics, Inc.

“An unmatched ability to forge a solid alliance between the parties in a win-win approach.”

Dov Lazarus
President, One Stop Undercar

“Highest professional standards in positioning and promoting the sale of my business.”

Jason Moore
President, Alexis Services, Inc.

“In my 30 years in Commercial Banking, CrossRoads ranks among the best.”

Barry Katz
Vice President, SBA Lending Community Bank

“Finding a Buyer for my size business was like finding a needle in a haystack. CrossRoads did it!”

Tafa Jefferson
CEO Amada Senior Care

“Solid selling process that produced results in a tough market. Highly recommended.”

Kitty Meyers
Owner, Synergy HomeCare Inland Empire

“If there are Buyers out there, the CrossRoads process will find them. They did for my business.”

Dan Goodman
CEO, Eilatan, Inc.

“CrossRoads did an impressive job representing my business. They actually do what they say they will!”

Jack Winn
Owner, Jack Winn Salon

“If you are looking to sell your business, Vasilis Georgiou is the choice: The right knowledge and temperament that get results”

Nayda Poblete
President, Home Instead Costa Mesa

“Very efficient and detail oriented approach. CrossRoads made the transaction smooth and handled every step.”

Lolita L. Cruz
Owner, Comfort Keepers Laguna Niguel

“The service went above and beyond. Made the process stress free”

Kelleen Corfield
Buyer, Comfort Keepers Laguna Niguel

“Smooth sales process and transition. CrossRoads’ extensive knowledge and experience was a great help!”

Jim and Yuko Fletcher
Owners, Home Helpers Senior Care, Laguna Hills, CA

“Mr. Georgiou’s professionalism and calm encouragement made all the difference in the world!”

Kelly Dunn & Nancy Bever
Owners, Caring Matters Home Care

“Thank you for all your diligence and hard work! It would not have happened without you!”

Denis Royer
President, Carpet Club

“Informative, honest, steady, professional, and always supportive. Great Guide.”

Mary and Larry Farmer
Owners, Right at Home of Albuquerque

“Diligent, obviously very experienced. Results-oriented.”

Bruce Sobol
CEO, Brentwood Electrical Contractors

“Vasilis and CrossRoads earned my respect and appreciation and I would recommend him to anyone looking for a Business Broker.”

Dane Gibson
Owner, Amada Senior Care of Roseville

“I'm grateful to have found CrossRoads, and I recommend them wholeheartedly.”

Remy C. Rippens
Owner, Clavel Home Care

“Vasilis Georgiou was the ultimate professional throughout the sale of my business. A+ rating for CrossRoads. And I mean it. :)”

Carol Boettcher
Co-Owner, SpeakerPower, Inc

“Vasilis is a Master of the business sale process. He earned his fee many times over. Best move I could have made.”

Brian Oppegaard
Co-Owner, SpeakerPower, Inc.

“Vasilis “talked me off the ledge” several times along the way with his graceful support. I happily recommend him to anyone who wants to sell their business."

Doug Garrett
President and CEO of Garrett Engineers, Inc.

“We highly recommend CrossRoads and Vasilis. You need an experienced and knowledgeable person to guide you and Vasilis Georgiou is that person!"

Bill and Donna Hoover
Owners, Care4You In Home Care

“CrossRoads made the process very comfortable for us despite making a decision of enormous importance."

Jeff and Reem Hufnagel
HWC Yorba Linda

“CrossRoads worked with efficiency and professionalism and I would highly recommend their service."

Scott Kaeser
EVP, UAS, Buyer of CitiGlobal

“Trustworthy, patient, and responsive. We highly recommend CrossRoads."

Michael and Lori Renaud
Acti-Kare

“CrossRoads is an amazing resource. Highly trusted in complicated situations."

Tarun Bhardwaj
Buyer, Acti-Kare

“Produced results very efficiently and timely. We highly recommend CrossRoads."

Tim Hatamian, CEO
Pacific Lighting & Energy Mgmt. Co.

“I wholeheartedly endorse and recommend Crossroads Business Brokers as the go to brokerage professionals."

Michael S. Robirds, Owner
Amada Senior Care

“Your deal process and handling of the transaction was top rated."

Peter Chen, CEO
EJK Products

“You have been fantastic to work with and I’d recommend you to anyone looking to buy or sell."

James Cote & Patrick Vollmer, Principals
Alternative Molding Concepts

“Thorough and made the experience easy. You were there anytime we needed you."

Bob Purkiss, President
Visiting Angels Lindsay, CA

Buyer Articles

How to Achieve Better Negotiation Results

April 18, 2026/in Buyer Articles, Seller Articles/by Vasilis

The term “negotiation” tends to stir mixed reactions. Some people enjoy the challenge, while others would rather avoid it altogether. No matter how you feel about the tactics you might use, the end goal is to reach an agreement that works in your favor. Strengthening your approach with proven strategies can help you navigate conversations […]

High Buyer Success Rates

April 14, 2026/in Buyer Articles/by Vasilis

Entering the world of buying a business can be an emotional experience for both buyers and sellers. Rest assured; this is completely normal. Professionals such as business brokers and M&A advisors play an important role in easing these concerns by guiding clients to understand how the process works and highlighting potential challenges. Understanding these hurdles […]

A Practical Roadmap for First-Time Business Buyers

March 28, 2026/in Buyer Articles/by Vasilis

For many aspiring entrepreneurs, buying an existing business can streamline the way to business ownership. After all, an established company already has customers, revenue, systems, and a market presence. However, the process of purchasing a business is complex, especially for first-time buyers. Unlike buying a home or making traditional investments, acquiring a business involves evaluating […]

Thinking About Buying a Business? Start With These Essential Steps

March 14, 2026/in Buyer Articles/by Vasilis

Purchasing a business for the first time can be both exciting and intimidating. Many people are drawn to business ownership because they want greater independence and financial opportunity. However, the process of buying a business requires careful planning and research. Understanding the typical steps involved and working with a brokerage professional can help first-time buyers […]

The Lease Factor: Why Real Estate Can Make or Break a Business Sale

January 31, 2026/in Buyer Articles, Seller Articles/by Vasilis

Buying or selling a business isn’t just about revenue, customers, or brand value. When a lease is involved, the real estate side of the deal can quickly become one of the most important and complicated pieces of the puzzle. For location-dependent businesses like restaurants, salons, or retail stores, the physical space is often inseparable from […]